Credits

Creative Director: Julia Zeltser

Strategist: Sruthi Sadhujan

Lead Designer: Logan Emser

Designer: Jarrod Mayes

Project Manager: Laura Jo Hess

Developer: Dylan Viola

After almost 20 years of reimagining what could be possible in classrooms across the country, it was time for DonorsChoose, an education focused non-profit, to update its visual identity and story. Hyperakt worked closely with its employees to better understand the perception of the organization. The Design Playground, introduced as a part of the rebranding, allows teachers to easily build, customize graphics and share the story and progress behind each fundraising effort, also connecting them to the DonorsChoose brand. The new brand evokes a sense of classroom abundance and boundless possibilities.