Ronald McDonald House provides accommodation for families who can’t fund their stay when their children need specialized medical care away from home. As part of this campaign, Cossette created a film to capture the unbearable heartbreak these parents go through.
Credits
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
Executive Creative Director: Michael Milardo
Creative Directors: Scott Schneider, Pierre Chan
Art Director: Grace Cho
Copywriter: Cameron Spires
Group Account Director: Scott Barr
Account Supervisors: Cambrea Strubin, Faye Houston, Sarah Moore
VP, Head Of Strategy: Adam Collins
Strategist: Jared Gill
Agency Producer: Sue Bell Audio
House Producer: Joey Serlin
Ronald McDonald House provides accommodation for families who can’t fund their stay when their children need specialized medical care away from home. As part of this campaign, Cossette created a film to capture the unbearable heartbreak these parents go through when they’re separated from their sick children. The film depicts how being away from a sick child is a feeling similar to being adrift at sea, afloat in orbit and lost in a frozen wasteland. The film increased website traffic by 232% and donations during the campaign by 812%. The film has over a million views.
