Credits

Global Chief Creative Officers: Carlos Moreno, Peter Ignazi

Executive Creative Director: Michael Milardo

Creative Directors: Scott Schneider, Pierre Chan

Art Director: Grace Cho

Copywriter: Cameron Spires

Group Account Director: Scott Barr

Account Supervisors: Cambrea Strubin, Faye Houston, Sarah Moore

VP, Head Of Strategy: Adam Collins

Strategist: Jared Gill

Agency Producer: Sue Bell Audio

House Producer: Joey Serlin

Ronald McDonald House provides accommodation for families who can’t fund their stay when their children need specialized medical care away from home. As part of this campaign, Cossette created a film to capture the unbearable heartbreak these parents go through when they’re separated from their sick children. The film depicts how being away from a sick child is a feeling similar to being adrift at sea, afloat in orbit and lost in a frozen wasteland. The film increased website traffic by 232% and donations during the campaign by 812%. The film has over a million views.