Credits

Designer: Samantha Mok Student RGD

This hypothetical e-commerce retail brand creates hand-crafted treats and hard goods for dogs. The packaging for each product was designed with unique code names and colour schemes and is made from recycled, fully-biodegradable material. All of the mailer packages are designed to have multi-use applications. The simple, minimal design of the visual identity greatly contrasts with what customers are used to seeing in the dog treat aisles.