Credits

Principal & Creative Director: Jane Cox

Graphic Designers: Geoff Ravenor, Prachi Modi

Social Media Producer: Tom Finkle

Copywriter: Lana Jankovic

Website Developers: Todd Seiling, Tylor Sherman (Denim + Steel)

Videography/Photography: Daniel Goglin, Joel Schat, Corim De Guzman (Joda Creative)

Advertising: Brian Paterson (Murray Paterson)

Creative Strategy & Art Direction Support: Jordyn Taylor-Robbins

Based on their report on social isolation, Connect & Engage, and in 2018 to mark the 75th Anniversary, Vancouver Foundation commissioned Cause+Affect to develop a brand and community platform to facilitate face-to-face connection among BC communities. Over a period of three years, Cause+Affect developed ‘On the Table’, an accessible format for people to interact. The concept of 2 Foods & 1 Topic encouraged neighbours to gather with an upfront intention to have meaningful conversations on a specific topic. They also developed host-kits and ‘how to host’ videos for hosts to better understand the reason behind the event, the process and what their event could look like.

Judge's Pick

This is an exceptional example of designers’ using research to identify, understand and respond to a social problem with strategic insight. I was particularly impressed with how the design team considered universal human desires and needs to give this project as broad and inclusive an impact as possible. Projects like On the Table BC offer a model of inclusive design at the forefront of overcoming social divisiveness and isolation.

   — Adam Rallo RGD, Creative Director at Catalyst Workshop Inc.