Instructor: Brad Bartlett

 

 

In a hypothetical rebrand of an important cultural movement, this identity is designed to empower individuals to take a stand for important changes, highlighting the notion of ‘strength in numbers’. Assets created to support the identity include a custom typeface, printed collateral, web-based media, a printed publication and an interactive spatial installation for the Women’s March event. The project is designed to create a sense of inclusion, empowerment and action, encouraging people to take the spirit of the Women’s March beyond the day of the event into their everyday activities.