Mentors: Gae Wakabayashi, Zoë Evamy

 

This campaign was created to increase youth voter turnout and incite a lasting political dialogue among youth. The campaign turns the issues that youth care about into ballots by using graffitied Xs that reframe voting as boldly taking a stand on an issue. The Xs connote passionate, free-thinking and rebellious youth. Keeping in mind the audience, the campaign assets were applied across a variety of media, with a special focus on social media. The XChange campaign challenges those who see it to act.