The goal of this campaign was to reach every student for the Fall 2019 school year and provide multiple entryways into what consent looks like.
Art Direction & Graphic Design: Luke Lopez
The goal of this campaign was to reach every student for the Fall 2019 school year and provide multiple entryways into what consent looks like. DESALU developed graphic design, branding, promotional posters, postcards, buttons, social media assets and customized stock illustrations with an inclusive diverse image set, using an eye-catching and bold gradient colour palette. The campaign was well received among the students and the board and the creative was incorporated in the University’s Annual Report.
Smart, powerful, provocative. This campaign is asking to change the language of consent in a way that feels affirming and deeply human. It starts with a simple question and then offers the simple truth: affirmative consent is always the answer. I look forward to hearing from the design team if this campaign changes social dynamics on campus and beyond.
— Jennifer Rittner, Interim Chair of the MA in Design Research at SVA