Credits

Creative Director: Deborah Peterson

Design Manager: Sharon Pang

Lead Designer: Josh Manduck

Senior Graphic: Designer Jessica Devaal

Deloitte Canada created this piece to tell the visual story of Deloitte University North’s initiative to replace plastic bottles with glass bottles and the impact this change made on the environment. The piece needed to be eco-friendly, multi-lingual (English, French, Spanish) and use existing plastic bottles from the space in the design. An iceberg mosaic was created using DU North’s fractal patterned bottles to convey waste-saving statistics, to show waste over a fraction of time and time overall (1 month:1 year) and to establish a strong Canadiana and Northern Connection. DU North saved 28,700 plastic bottles from ending up in landfills and oceans over the course of one year.