Canadian Mental Health Association commissioned Gravity Inc. to design their “Carry It” Naloxone awareness campaign.
Creative Director: Wendy Gray RGD
Art Director: Emerald Lee RGD
Designers: Laura McInnis Provisional RGD, Hana Lee Provisional RGD
This campaign is smart, clear and humane. In trying to inform the public, it also seeks to reduce fear and stigma about drug use by normalizing the care of those who overdose as a public concern. De-mystifying the process seems like an important step toward providing the kind of immediate care people need in a moment of crisis. The proof, of course, will be seen in implementation. Will the campaign demonstrate meaningful social impact? In recognizing the work today, it’s important that we also check in with the design team a year from now to hear whether real social impact was achieved.
— Jennifer Rittner, Interim Chair of the MA in Design Research at SVA