Tentree Brand Redesign by Sid Lee

This outdoor apparel brand founded on the principle - plant ten trees for every item purchased updated its goal to ‘plant 1 billion trees by 2030’. After a hugely successful Instagram post that turned likes into trees, they needed to redefine their brand presence.

 

Credits

Executive Creative Director: Jeffrey Da Silva

Creative Director: Laura Stein RGD

Associate Creative Director: Alex Boland

Designer: Priya Mistry

 

 

This outdoor apparel brand founded on the principle - plant ten trees for every item purchased updated its goal to ‘plant 1 billion trees by 2030’. After a hugely successful Instagram post that turned likes into trees, they needed to redefine their brand presence. Sid Lee designed their identity by using organic letterforms, earthy colour palettes, hand-rendered graphics; each evoking a strong connection to nature. The redesign also became a unique opportunity for Tentree to re-evaluate its products and production processes and invest in cutting-edge sustainable technologies that challenge the fashion industry.

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