This outdoor apparel brand founded on the principle - plant ten trees for every item purchased updated its goal to ‘plant 1 billion trees by 2030’. After a hugely successful Instagram post that turned likes into trees, they needed to redefine their brand presence.
Credits
Executive Creative Director: Jeffrey Da Silva
Creative Director: Laura Stein RGD
Associate Creative Director: Alex Boland
Designer: Priya Mistry
This outdoor apparel brand founded on the principle - plant ten trees for every item purchased updated its goal to ‘plant 1 billion trees by 2030’. After a hugely successful Instagram post that turned likes into trees, they needed to redefine their brand presence. Sid Lee designed their identity by using organic letterforms, earthy colour palettes, hand-rendered graphics; each evoking a strong connection to nature. The redesign also became a unique opportunity for Tentree to re-evaluate its products and production processes and invest in cutting-edge sustainable technologies that challenge the fashion industry.
