The Breadblox for ACE Bakery by Mosaic North America

In this modern world an unwanted guest has joined all our tables, ensuring disconnection over connection — the Phone. ACE, an artisanal bakery whose purpose is to give rise to rituals, commissioned Mosaic North America to design a solution.

 

Credits

VP, Executive Creative Director: Jess Willis

Creative Director, Art Director: Jason Soucé

Associate Creative Director, Copywriter: Sasha Newton

Senior Designer: Julia Hummel

Design Director/3D Artist: Tony Melino

Project Managers: Jess Disipio, Danielle Castellino

Senior Director: Chris Desjardins

Account Directors: Shannon Robinson, Nicole Bakker

Director, PR & Influencer: Erin Del Giudice

Innovation Studio: Wondermakr

Producer: Alice Pelot

Production: Makers Agency

Producers: Julia Morris, Jess Parsons

 

In this modern world an unwanted guest has joined all our tables, ensuring disconnection over connection — the Phone. ACE, an artisanal bakery whose purpose is to give rise to rituals, commissioned Mosaic North America to design a solution. Mosaic designed the breadblox, a modern take on the breadbox, that holds and silences phones to help create moments that matter. The exterior of the breadblox is made from white polymer and bamboo accents, the inside features seven universally sized vertical slots created to mimic the pattern of a loaf of sliced bread. Surrounding them is high-density foam for an added layer of sound and vibration mitigation. Breadblox received over 66 million impressions.
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