The Breadblox for ACE Bakery by Mosaic North America

In this modern world an unwanted guest has joined all our tables, ensuring disconnection over connection — the Phone. ACE, an artisanal bakery whose purpose is to give rise to rituals, commissioned Mosaic North America to design a solution.
Credits
VP, Executive Creative Director: Jess Willis
Creative Director, Art Director: Jason Soucé
Associate Creative Director, Copywriter: Sasha Newton
Senior Designer: Julia Hummel
Design Director/3D Artist: Tony Melino
Project Managers: Jess Disipio, Danielle Castellino
Senior Director: Chris Desjardins
Account Directors: Shannon Robinson, Nicole Bakker
Director, PR & Influencer: Erin Del Giudice
Innovation Studio: Wondermakr
Producer: Alice Pelot
Production: Makers Agency
Producers: Julia Morris, Jess Parsons
In this modern world an unwanted guest has joined all our tables, ensuring disconnection over connection — the Phone. ACE, an artisanal bakery whose purpose is to give rise to rituals, commissioned Mosaic North America to design a solution. Mosaic designed the breadblox, a modern take on the breadbox, that holds and silences phones to help create moments that matter. The exterior of the breadblox is made from white polymer and bamboo accents, the inside features seven universally sized vertical slots created to mimic the pattern of a loaf of sliced bread. Surrounding them is high-density foam for an added layer of sound and vibration mitigation. Breadblox received over 66 million impressions.