To introduce its new identity and create buzz among digital marketers, Unbounce launched this campaign to encourage people to give social media “shoutouts” (short compliments with accompanying Unbounce-branded graphics) to the extraordinary marketers in their networks. For each person acknowledged, Unbounce donated five minutes of their marketing team’s time to charity. The donated time was used to create marketing materials in support of PeaceGeeks, a technology and digital-literacy non-profit. Over the course of six months the campaign generated 1644 marketer shoutouts which worked out to 8220 volunteer minutes donated to PeaceGeeks.