Unbounce #Chooseextra Campaign by Unbounce

To introduce its new identity and create buzz among digital marketers, Unbounce launched this campaign to encourage people to give social media “shoutouts” to the extraordinary marketers in their networks.

 

Credits

Art Director: James Thomson

Lead Designer: Sabrina Chan

Lead Copywriter: Garrett Hughes

Campaign Leads: Megan Sakakibara, Rachel Scott

Technical Lead: Luis Francisco Baroni Coutinho

Campaign Strategists: Pablo Penades, Ashley Luk

Social Media Strategist: Jennifer Chin

 

To introduce its new identity and create buzz among digital marketers, Unbounce launched this campaign to encourage people to give social media “shoutouts” (short compliments with accompanying Unbounce-branded graphics) to the extraordinary marketers in their networks. For each person acknowledged, Unbounce donated five minutes of their marketing team’s time to charity. The donated time was used to create marketing materials in support of PeaceGeeks, a technology and digital-literacy non-profit. Over the course of six months the campaign generated 1644 marketer shoutouts which worked out to 8220 volunteer minutes donated to PeaceGeeks.
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