Canada's Land Watch Website by Smith Roberts Creative Communications
By creating a design that incorporates elements of both the Toshiba and the Nature Conservancy of Canada (NCC) brands, Smith Roberts Creative Communications established context for the strong partnership in place to protect ecosystems across Canada.



Client: Toshiba of Canada Ltd.

Chief Creative Officer and Creative Director: Malcolm Roberts

Designer: Dan Caroleo, Filament Creative Inc.

Writer: Brandon Tralman-Baker



A fluid and non-linear experience on desktops, tablets and mobile devices leads users through examples of how Toshiba and the NCC are actively engaged in conservation on a national level. Thought-provoking statistics of the threats that face our landscapes offer a first step towards understanding. As users explore further, they uncover vibrant photos of at-risk plants and animals along with introductions to what makes each organism important to its ecosystem.


For-Profit Category 2013

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