Credits

Client: EF Educational Tours

Creative Director: Nate Cameron

Associate Creative Directors: Christian Gilbert, Deb McDermott 

Designers: Chloe Pressman, Catarina Barreira, John Pelo 

Copywriters: Julia Lynch, Bénédicte Pelletier 

Producer: Krista Brown

Description

Every year, 30 young Canadians are awarded a travel scholarship based on their ideas for social change. Rebranding deliverables included posters, envelopes, emails, web pages and video. The first was a printed bilingual booklet for teachers, parents, national partners and students. Each audience is assigned a colour from a brand palette. Coloured tabs call out each audience while maintaining a uniform look and feel. This solution was replicated in all deliverables. Exciting and energetic, the new look is formal enough for Parliament, yet challenges traditional “governmental-geared” design. It resonates in urban Toronto and rural Saskatchewan. Feeling empowered by the brand, 2018 applicants submitted big, bold and ingenious ideas.

For-Profit Category 2018