Credits

Client: The Water Brothers TV Series

Designers: Jae Wang, Gabriela Schmitz, Nikkie Stinchcombe, James Tuer

Art Director: Nick Counter Directors: Alex Mifflin, Tyler Mifflin

Writer: Alex Mifflin

Technical Director: Tyler Sammy

Back-end Developer: Andrei Veilissav

Description

Dive Deeper is the interactive accompaniment to The Water Brothers series, a television show that follows Alex and Tyler Mifflin as they take viewers around the globe to uncover the issues affecting water sources. Based on the topic of each week’s episode, the individual interactive stories provide additional content to educate the show’s audience. Parallax scrollable stories are responsive and accessible across mobile, tablet and desktop platforms.

Judges Comments 

The copy, design and illustrations are clean, simple and effective at telling the story. While I thought the design of the parallax interactive screens was kitschy, it forces you to wander down and explore the deeper meanings behind the messages, which makes them an effective choice from a design point of view. The audio track drives the connection home. –Richard Carmichael

This project provides a consistent way of talking and presenting different topics within the same identity. It represents strong use of technology by incorporating various media channels, and makes for an engaging experience that is easy to understand. It ties nicely with the concept of diving deeper.–Flavio Carvalho RGD

For-Profit Category 2015