Bruce Power Nuclear Innovation Institute Identity

Creation of an identity and related collateral for the newly formed Nuclear Innovation Institute (NII), a community hub promoting collaboration and continuous learning in the nuclear industry. 



Graphic Designer: Kathleen Scott RGD


Design Solution:

The colourful triangle mosaic symbolizes different areas of expertise coming together to collaborate, while the arrows represent movement and the free flow of ideas. The vibrant colour palette and triangle shapes are applied across NII collateral such as brochures, trade show booths, swag and social media platforms. The final identity captures the qualities of imagination and inspiration that the NII embodies. The multi-coloured logo was well received and seen as a breath of fresh air in an industry that is trying to attract more young people.