Credits:

Client: Great-West Life

Art Director: Megan Foerster

Motion Designer: Jordan Gosselin, Brandon Grail

Script: Jay Schmidt

Voiceover: Jesse Adams, David Gagnon

Music: Connor Grail

Objective:

To update a series of videos about GroupNet, a mobile-friendly website for Great-West Life Plan Members providing information about benefits, including coverage, balances and claim history.

Design Solution:

The team rebuilt the video series using modern character designs, clean illustrated environments and relatable situations with conversational voice-overs. The character design was created based on stakeholder feedback to be more realistic, expressive and relatable. Simple shapes, subtle shadows and bold, branded colours make the design unique. The new videos deliver a consistent experience across multiple member touch points and the style can be easily replicated and adapted to endless storylines across the Great-West Life brand.