Objective:

Create a multi-channel campaign to introduce stakeholders to a new Strategic Plan for transforming IBI into a primarily urban technology firm while securing and growing its existing business.

Design Solution:

All creative featured a woman wearing a VR headset overlaid with what she is experiencing: a vibrantly thriving cityscape representing both the firm’s future direction and its existing role in the built environment. Different components of the campaign targeted staff, investors, clients and partners, with creative assets including an annual report, fold-out brochure, staff handbook, videos, social media, event design and experiential branding through environmental and motion graphics, all reinforcing the theme of ‘A Smarter Urban Future’.

Credits:

Executive Oversight: Charles Finley

Editorial: Charles Finley, Julia Harper

Creative Direction/Art Direction: Robyn Gillrie Graphic

Design & Packaging: Robyn Gillrie

Annual Report & Event Photography: Linden Laserna

Environmental Graphic Design & Event Videography: Francesco Giorgio

About Category 5 Imaging:

Category 5 Imaging is the reliable go-to partner for print buyers. They print, kit, ship and install big, awesome projects for some of Canada’s most iconic brands and agencies in outdoor, transit and retail.