New In-House Projects by RGD Members
Check out new in-house projects from Canadian Western Bank, Confederation College, DRIVING TRUCK, Simon & Schuster, TRIUMF
Paige Pennifold RGD and the Marketing team at Canadian Western Bank redesigned their client debit card to reflect their bold brand and proactive way of doing business.
In the Spring of 2019 CWB Financial Group launched a revitalized brand and visual identity with a promise to be Obsessed with your successTM. They were sure to preserve their signature teal heritage while modernizing their logo, introducing a spirited colour palette and shaping forward movement with strong directional lines.
Ian Scott RGD and the team at Confederation College developed an Orientation campaign to engage and inform new students about what to expect for their first year in College.
Given the current reliance on technology and a need to shift to an online orientation experience, taking a playful and for some, nostalgic, approach inspired by video games and virtual environments successfully built excitement for students and facilitated their completion of orientation activities. A suite of digital and print materials was developed.
Sara Loos Provisional RGD and the team at Simon & Schuster a cover for Truth Be Told, a memoir by the Former Chief Justice of the Supreme Court of Canada Beverley McLachlin.
They wanted to create a type only cover that would appeal to a young, feminist audience and looked distinguished. They decided on a black, cream and red colour palette that would evoke patriotism. A strong, bold serif font allowed the title and author name to pop and red accents helped create dimension to the design.
The piece honours TRIUMF’s mission to discover and innovate by highlighting the division's wide-ranging scientific research and its inclusive and global community of scientists, engineers, staff and students.
Melissa Jenkins developed the Give’r Truck for DRIVING FORCE to support the communities in every location across Canada.
The Give’r Truck was introduced and designed specifically to help out the many charities who serve their communities. Providing a highly visible and capable half-ton 4X4 crew cab pickup for free to charities in need of short-term wheels. Charities apply online at drivingforce.ca. Location points on the truck symbolize a GPS effect, as this truck travels where it needs to go. Colours to brand and a fun design that really catches attention out on the road.