Brand Standards: Considerations for In-House Designers
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Presented by Alan Chan RGD, Ryan Booth RGD and Donna Graffi-Smith RGD. Moderated by Kathleen Scott RGD.


Your organization’s brand standards are more than just guidelines around logo, colours and fonts. They are the foundational pieces for telling your brand’s story in a consistent and engaging way. This webinar looks at how in-house professionals are working with their company’s brand. 

Topics covered include: working through a brand refresh, being creative within the constraints of brand standards, educating staff on branding, managing assets, creating an authentic brand story and working with outside agencies on your brand.


About Kathleen Scott RGD

Kathleen is an award-winning designer with 15 years experience. For the past decade, she has been Creative Strategy Team Lead at Bruce Power where they deliver all things design, including a complete rebrand for the company in 2019. In 2017, they were honoured to be the design partner for RGD’s In-House Design Awards.



Logo refresh for an iconic brand presented by Alan Chan RGD

Alan shares insights and the process for CBC’s in-house team refresh of the iconic CBC logo.

About Alan Chan RGD, Art Director/Creative Lead Communications, Marketing & Brand, CBC
Alan is an Art Director with over 15 years of industry experience specializing in corporate identity, advertising, visual communication and design. He is ambitious and passionate about everything creative – especially typography, graphic design and branding for both new and existing brands. Currently based in Toronto, he is working as an Art director/creative lead for the Canadian Broadcasting Corporation.
In-House doesn't mean "less creative" presented by Ryan Booth RGD
About Ryan Booth RGD, Director of Design, Hudson’s Bay Company

Ryan brings over 20 years of experience to both his designer and leadership roles, and is currently the Director of Design at Hudson’s Bay Company. Previous to moving "client-side", Ryan helped to create internationally-recognized, award-winning work for companies like Harley-Davidson, Bell, Fairmont Hotels & Resorts, Cineplex, Audi, Interac and Tim Hortons. Across work spanning brand identity, packaging, experiential & interior design, advertising and photography, Ryan has been recognized by Communication Arts, The One Show, Applied Arts, Graphis, The Art Directors Club, Fast Company and many more. His team at Zulu Alpha Kilo was named 2018 Design Agency of the year by Strategy.


5 Juicy rebranding nuggets presented by Donna Graffi-Smith RGD

Thinking about rebranding, or in the process? Don’t miss this presentation as Donna will be sharing 5 juicy rebranding nuggets that she has learned while working in one global brand for the last 15 years.


About ​Donna Graffi-Smith RGD, Art Director, Agency, Deloitte Canada

Donna is an innovative design leader with over 15 years of experience building and transforming ideas into brand experiences. She has a proven knowledge of brand, creative strategy, communication, and management with an emphasis on client service excellence. She is currently an Art Director for the Agency at Deloitte, working with a talented team of designers all over Canada and oversees. She has been an in-house designer since she graduated from York University/Sheridan College Program in Design where she received her Bachelor of design with Honours.


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