What to enter: any project that demonstrates value to the community and how it solves local or global challenges.
Byron Dowler, Principal & Creative Director at Coastlines Creative Group in Surrey, BC
As a creative director and brand strategist, Byron understands the challenges facing decision makers and feels great brands are the result of collaboration, storytelling and positioning. He is the visionary force behind Coastlines Creative Group and dedicates himself to developing breakthrough creative and strategic brands. Byron has developed campaigns for clients in North America, Asia, Australia, the Middle East and Europe. His work has been recognized in major design industry publications and been honoured in award competitions, including by Applied Arts, Summit, the Redgees and Creativity.
What advice would you give to a Student who is considering entering and specifically entering in this category.
I think clarity of purpose would be number one. I look to see a problem solved with an effective creative solution. We love to see exciting design, but if it doesn’t have a logical progression leading up to a purpose – it’s just decoration. Clarity makes it simple to understand and grasp the ‘why and how’. Clarity of purpose also makes it stand out from the noise and clutter of today’s busy business and consumer environments.
Scott Gillam, Manager, Digital Platforms at the Canadian Museum for Human Rights in Winnipeg, MB
At the Museum, Scott focuses on digital experience design and storytellingthrough emerging technology including software development, websites, enterprise content management, mobile, AR, VR and in-gallery digital installations. His primary focus is online and cross-media outputs, including interface design, human-computer interaction, accessibility and blended experience environments. Scott has a BFA from the University of Manitoba and Post-Graduate Diploma in Advanced Graphic Design, New Media from Red River College.
Tara O’Reilly RGD, Brand Strategist + Creative Director at O'Reilly Design Co. in Calgary, AB
Tara is a certified brand strategist with a career spanning over 20 years inboth print and digital design. She has worked with non-profits, social enterprises, publicly-traded B2C & B2B businesses and provincial and municipal government. Most recently, Tara has been leading the brand strategy and design on major projects in Alberta, focusing on marketing social and behaviour change in public health. Her branding and design studio supports organizations by designing assets that are on-point in their messaging and communicate information effectively to achieve
What will you be personally looking for from entrants?
I will be looking for exceptional use of typography and overall hierarchy within a layout or project. I will also be looking at whether the key messages or information is communicated efficiently and effectively.
Kelly Small RGD, Executive Creative Director at Grassriots Inc. in Toronto
Kelly (they/them) is a performance-driven, award-winning creative director, designer and writer with deep roots in communication design, digital marketing and advertising, and a special focus on ethical and inclusive practice. A proven creative leader, strategist, and affiliated design researcher with Emily Carr University (Studio for Critical Making and the Graphic Research Unit), Kelly holds a master’s degree in design where their research focused on design ethics, social impact, social innovation and sustainability. Kelly received the Governor General's academic gold medal for their graduate work. A seasoned ad-industry expat, Kelly has experience leading major brands across most sectors including automotive, CPG, entertainment, finance, retail, technology, telecom and more.