Premise Award for Strategic Design
What to enter: any project that clearly articulate goals and how these were achieved.

 

Judges

 

Monique Gamache, Founder & Design Director at Matter in Calgary, AB

Moniques ability to distil complex companies and organizations into simple and powerful brand platforms has gained her international renown. Monique’s work has been recognized by the One Show and the Type Directors Club, earning her among other awards a Cannes Silver Lion and a coveted D&AD Black Pencil.

 

What advice would you give to an entrant?

Every client has a unique problem, be it engaging a specific audience, changing a mindset or introducing a new idea. The key is understanding exactly what it is and finding surprising ways to solve it. Well-executed typography and a beautiful layout are a must, but so is that spark of ingenuity that connects the design with a desired reaction, often through allegory. Emotions play an important role too. Whatever the delivery method, the best designs inspire aha moments by solving the problem at hand.

 

Kevin Hoch RGD, Principal, Creative Director at Premise Design Communications in Toronto, ON

With 30+ years of award-winning design experience under his belt, Kevin is a skilled brand strategist, business developer and prolific mentor whose collaborative design process and people-first approach keep him in step with an industry that never stands still. He runs a small shop with big ideas and a tight team of creative thinkers and doers. They specialize in complex communication projects that often scale to great heights and engage millions of people across the globe.

 

Gordon Mclean, Creative Director at Quake Marketing Group in Winnipeg, MB

As a Creative Leader, Strategist and Designer, Gordon combines extensive industry experience and professional training with a passion for elevating the understanding and appreciation of design and its significance, rationale and technique. Graphic Design has allowed Gordon to work globally on a breadth of projects ranging from design of identity, branding systems, publications, advertising and promotional materials through to large-scale trade fair environments elevating brands across all sectors.


What will you be personally looking for from entrants?

Between concept and completion is listening, understanding, process, solutioning and articulation. Demonstrate you are a Rockstar at your understanding of the problem, explaining the design thinking and process and clearly articulate it. While strategy can be very detailed, I hope to see solutions that have been curated and simplified while still showing an understanding of the bigger


What advice would you give to an entrant?

Process is something to embrace. Most designers follow a process, but few feel comfortable putting it into words. In this category I’d suggest using words to provide structure as you demonstrate and articulate a comprehensive understanding of Strategic Design by providing visibility into the design process. Explain the, what, how and why but provide quality insight to the brainstorming, process mapping, questioning, and thinking behind the project.


Alina Skyson, Design Director at The Office of Gilbert Li in Toronto

Alina specializes in book design, visual identity and art direction. At The Office of Gilbert Li, she helps lead a small team of talented designers. Her work has been recognized by the ADCC, Applied Arts, the National Magazine Awards, among others.


What will you be personally looking for from the entrants to identify winning work?

I’m most excited to see entries that are smart and strategic while also beautifully and thoughtfully designed.

 

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