As part of the design process, I conducted preliminary research by becoming familiar with the BII+E brand, analyzing past research reports, gathering inspirational images and establishing a consistent brand style for the report. Also, I gathered other text-heavy research reports to identify trends and best practices. This inventory of research reports helped me to better understand the strengths of the communication material and explore the format of the report.

 

 

 

The research reports (both English and French versions) contained numerous hyperlinks and interactive features throughout. Each sentence consists of multiple hyperlinks; all links required thorough testing to ensure proper action and function. Patience, attention to detail and discipline were necessary tools in developing the report.

 

 

Esther is an experienced graphic designer and art director specializing in editorial design, branding and pattern design. With a minimal and modern approach to design, she creates purposeful work that incorporates thought and charm through smart and refined visual solutions. By combining the fundamental principles of design with a practiced understanding of user experience, Esther consistently delivers functionally sophisticated designs and experiences for diverse brands. Her goal is always striving to produce cohesive and effective design that is clean and sharp from the beginning to the end of all projects with excellent execution. Esther is renowned for her dedicated commitment for her clients, her obsession for flower pattern designs and her love for magazines!

 

Esther has worked with notable agencies, brands, and publications such as Chatelaine Magazine, House & Home Magazine, Hello! Canada Magazine, Bookmark Content & Communications, BalmLabs, Studio Wyse and The Brookfield Institute for Innovation + Entrepreneurship, amongst others.