Impactful & Informative Employment 2030 Report incorporates engaging, vibrant Illustration
18/07/21

By Esther Sunghee Byun RGD, Freelance Graphic Designer 

 

CONTEXT
 
As part of the Employment 2030: Action Labs project initiative, the Brookfield Institute for Innovation + Entrepreneurship needed to create a research report examining key trends impacting Canada's labour market over the next decade. I was tasked with producing the first research report. Created in slide deck format in both English and French, it presents the information in a professional and a tidy way. 
 
 
METHODOLOGY 
 
As part of the design process, I conducted preliminary research by becoming familiar with the BII+E brand, analyzing past research reports, gathering inspirational images and establishing a consistent brand style for the report. Also, I gathered other text-heavy research reports to identify trends and best practices. This inventory of research reports helped me to better understand the strengths of the communication material and explore the format of the report.
 
 
PROJECT DETAIL
 
The research reports (both English and French versions) contained numerous hyperlinks and interactive features throughout. Each sentence consists of multiple hyperlinks; all links required thorough testing to ensure proper action and function. Patience, attention to detail and discipline were necessary tools in developing the report.
 
 
RESULT
 
The report achieved project goals and objectives as it displayed text-heavy information in a clear, visually-appealing and digestible format. The extensive amount of hyperlinks and interactive features functioned seamlessly. Additionally, the reports featured engaging and vibrant illustrations by Jessica Buizon and Salini Perera. The result was an impactful and informative report that helped deepen the knowledge of potential changes ahead so that workers for the future of Canada's labour market can be better prepared.
 
 
 
 
Esther is an experienced graphic designer and art director specializing in editorial design, branding and pattern design. With a minimal and modern approach to design, she creates purposeful work that incorporates thought and charm through smart and refined visual solutions. By combining the fundamental principles of design with a practiced understanding of user experience, Esther consistently delivers functionally sophisticated designs and experiences for diverse brands. Her goal is always striving to produce cohesive and effective design that is clean and sharp from the beginning to the end of all projects with excellent execution. Esther is renowned for her dedicated commitment for her clients, her obsession for flower pattern designs and her love for magazines!
 
Esther has worked with notable agencies, brands, and publications such as Chatelaine Magazine, House & Home Magazine, Hello! Canada Magazine, Bookmark Content & Communications, BalmLabs, Studio Wyse and The Brookfield Institute for Innovation + Entrepreneurship, amongst others.
 
 
 
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