Context Creative Award for Storytelling Design: Crooked Line

By Maham Momin Student RGD, OCAD University, Toronto, ON


Award sponsored by Context Creative



This collective, through photographs and typography reflecting displacement and fragmentation, aims to connect and educate children of South Asian immigrants, through stories of their ancestors filling the gaps in the knowledge, experiences and culture that are often felt by the South Asian children abroad. The red circles further connected with each other represents community and at the same time show intergenerational trauma as a result of the partition and migration. 


Educator Support: Keith Rushton



Honourable Mentions:





Amanda Boltë RGD, Creative Director in London, ON

As an award-winning designer and Creative Director bringing with her over 20 years experience to fast-paced studio environments, Amanda has led creative teams for clients such as Tim Hortons, A&W, Harley Davidson, Labatt Breweries, FCA Canada (Chrysler), Jolly Jumper and more producing packaging, branding, print, photography, digital signage and new media.



Christine Caruso, Senior Associate, Strategy & Content at Context Creative in Toronto, ON

With experience in strategy, marketing and communications, Christine helps clients connect strategic insights with storytelling that resonates with audiences and inspires action. She has led everything from content strategy and consultations to integrated campaigns and large web overhauls for clients that include CAAT Pension Plan, Evergreen and Enbridge Gas. She founded NXT City, a non-profit that engaged emerging urban designers to reimagine public spaces. 

“In design, storytelling is all about emotion — it’s hooking the audience at a level that speaks to both their mind and their hearts. I’m looking forward to seeing submissions that use design or copy in imaginative or engaging ways to draw the user in and connect on a deeper, more emotional level.”


Cecilia Martinez, Interactive Design Manager at Unbounce in Vancouver, BC

As an Interactive Visual Designer, Cecilia is passionate about creative and strategic processes that improve cross-collaboration. Previously she worked as an Art Director for Wunderman and Proximity BBDO Mexico. Her experience in advertising agencies and in-house teams allows her to help designers significantly impact their teams. 



Andrea Rodriguez RGD, Toronto, ON

Andrea is an award-winning creative who aligns inspiration, business objectives and story-telling into powerful and clear experiences. As a multi-disciplinary designer, she specializes in typography and lettering, muralism and digital design (social Media, HTML5 ads, gifs).