Design de Plume Award for Indigenous Design Winners: Natasha Lee, Alison Koo, Quoc Huy Anh (Alex) Nguyen
Winning Project: End Stolen Choices
BNatasha Lee, Alison Koo, Quoc Huy Anh (Alex) Nguyen, IDEA School of Design, Capilano University, North Vancouver, BC

Award sponsored by Design de Plume



End Stolen Choices

End Stolen Choices is a PSA campaign that gives a platform to the Indigenous women who have been affected by forced sterilization and alerts the public that this horrific human rights violation still exists in our society today. The use of the pregnancy stick with a silhouette of a pregnant woman symbolizes the Indigenous women who have undergone this procedure. To bring contrast to the posters and to represent Indigenous communities, the colour orange has also been applied to the stick. In a duo/single format, the posters are designed to be displayed at a variety of locations to increase the campaign's visibility.


Educator Support: Thomas J. Duguid and Bracken Hanuse Corlett


Honourable Mentions:

  • L'eau potable, ce n'est pas donné à tout le monde by Rosalie Lacroix and Léanne Perreault, Université Laval, Quebec City, QC

  • Rally Magazine: Families of Missing and Murdered Indigenous Women and Girls by Rupsha Mutsuddi Provisional RGD, Conestoga College, Kitchener, ON



  • Jennica Robinson Provisional RGD, Senior Graphic Designer at Design de Plume, Sudbury, ON

  • Mark Rutledge RGD, Senior Designer at Outcrop Communications Ltd, Whitehorse, YT

  • Roxann Shapwaykeesic RGD, Founder of Through the Sky Studio, Thunder Bay, ON