Kidlets

Inspiring creativity, individuality and imagination, Kidlets is a fictitious children's clothing brand telling a unique story through their hand-painted pieces. The wordmark with hand-drawn illustrative elements and typeface conveys the fun and adventurous spirit of the brand. The bold sans serif brings structure and confidence to the logo, while bounces around with the energy of a child. The letters fade in a subtle gradient to create movement in the wordmark and evoke a sense of ink that’s swept to the edge of a screen print.

Honourable Mentions:

• Trait d'Union by Geneviève Beaulieu, Pier-Ann Blanchet, Sandrine De Carufel, Rosalie Lacroix andLéanne Perreault, Université Laval, Quebec City, QC

• AQPA - Logotype and logo design by Justine Charest, Jérémy Goulet, Mélissa Lessard, Sarah Surprenant and Mélissa Vogt, Université Laval, Quebec City, QC

• SCIENTA by Stephanie Lavoie Provisional RGD, Université Laval, Quebec City, QC

• Purpose Contracting by Alli Thompson Student RGD, Conestoga College, Kitchener, ON

• Rooted Logo by Celina Zhong, Capilano University, North Vancouver, BC

Judges

• Munzer Alkurdi RGD, Art Director, Spine Creative Design, Ottawa, ON

• Greg Dubeau RGD, Freelance Graphic Designer, Halifax, NS

• Melissa Jenkins, Brand Image & Standards Lead at The Driving Force Group of Companies, Edmonton, AB

• Tony Jurgilas RGD, Principal & Chief Design Strategist at 50 Carleton, Sudbury, ON

• Meg Lynch RGD, Design Director at Forge Media + Design, Toronto, ON