Bugbites Cricket Granola

Bugbites is an imaginary cricket granola brand created for the North American market that is constantly looking for new, sustainable products but is particularly squeamish about eating bugs! The goal was to introduce the many benefits of including protein-rich crickets into our diets in a fun and friendly way. The branding addresses the public fear about eating bugs while appealing to their sense of greater good and sustainability.

Educator Support: Dominique Walker

Honourable Mentions:

• Pam's Jams Brand Identity Project by Anna Culhane, Adria Quon, Cobi Timmermans University of the Fraser Valley, Abbotsford, BC

• Legendairy Ice Cream by Becky Huddle Provisional RGD, Conestoga College, Kitchener, ON

• Héritage Hispanique by Annabelle Gagné-Lebrun, Marie-Philippe Roux Gros-Louis, Alexandre Lachance, Megan Simard, Andreane Tremblay, Université Laval, Quebec City, QC

• DOUBLE DOUBLE Coffee and Flavours by Nicharee Samanaviriya, George Brown College, Toronto, ON

• Images Festival by Raven Sommerhalder, York University, Toronto, ON

• Squamish Rebrand by Ella Taylor, Wilson School of Design, Kwantlen Polytechnic University, Richmond, BC