Planet Shred Promotional Videos

Planet Shred is an imaginary product rollout for a guitar pick company launching their newest line of guitar picks. Characters Jaz, Skele and Gruuvi represent 3 different genres of music — jazz, metal and psychedelic rock respectively. Each character promotes their guitar pick through a video animation created for them. Character animation and motion graphics were applied to sell the product. The design also shows the essence of each genre in the characters and in the way they move. 

Planet Shred - Skele Video from Dudley Cheung on Vimeo.

Educator Support: Kristine Do

Honourable Mentions:

• Groupies by Chloe Anna Student RGD, MacEwan University, Edmonton, AB

• Old Bear Publishing by Brysen Becker, University of the Fraser Valley, Abbotsford, BC

• Void, Yein Lee, OCAD University, Toronto, ON

• Succession Title Sequence by, Raven Sommerhalder, York University, Toronto, ON

Judges

• Evan Biswanger, Creative Director & Head of Marketing at VFS, Vancouver, BC

• Mark Cohen, Director of Creative, Production & Digital, Strategic & Editorial Content, at TD Wealth, Toronto, ON

• Lisa Wilder RGD, Technical Content Writer at Autodesk, Toronto, ON