Zulu Alpha Kilo Award for Advertising Design Winner: Samantha Tam
14/09/22

Winning Project: Can You Taste the Waste

By Samantha Tam, Vancouver Community College, Vancouver, BC

 

Award Sponsored by Zulu Alpha Kilo

 

 

Can You Taste The Waste

To educate the people of Metro Vancouver on the growing concerns regarding microplastics found in our food and water, a campaign featuring a series of posters was developed. The posters would be applied to TransLink’s advertising platforms, including bus stops and skytrain station panels in high traffic areas. To spark curiosity and create a sense of urgency, the campaign uses vibrant colours, strong typography and a catchy campaign name. 

 


 

Honourable Mentions:


Judges

  • Jackman Chiu, Senior Designer at Zulu Alpha Kilo, Toronto, ON

  • Nikko de Guzman, Graphic Design Project Manager at Science World, Vancouver, BC

  • Yves Lepage, Director of Brand & Creative Services at Magnet Forensics, Kitchener, ON

  • Howard Poon RGD, VP of Design at DDB Canada, Edmonton, AB

  • Sheree Stephenson RGD, Design Director at Ramp Communications, Toronto, ON