As remote work became the new standard for many workplaces during the global pandemic in 2020, Vidyard’s annual Company Kick-Off event was used as an opportunity to enable radical change in the way team members think about the product. The concept of emergency broadcast systems was applied as a representation of interrupting the “regularly scheduled program”, i.e. the way people did business prior to the shift to remote work. To balance feelings of uncertainty with an optimistic message, the event focused on how Vidyard’s product could help others during a difficult time. Ominous tones of emergency broadcast messages were paired with a fun, retro vaporwave aesthetic to achieve the desired effect. Music, sound design and animation were used to immerse the audience of 200 attendees over three days, and swag items were mailed to each employee, all following a consistent design system.

CREDITS:

CREATIVE DIRECTOR: RAJ SIDHU RGD

LEAD DESIGNER: RICHELLE GAGNE

VIDEO PRODUCER: BLAKE SMITH