O2E’s annual in-person conference event for franchises and corporate staff is an opportunity to align on organizational goals, share learnings and plan for business growth. Shifting to an online format for 2021 required a shift in the objectives of the event to lean into the strengths of a virtual event, relying heavily on video. The overall concept focused on the theme of “home” as both a feeling and a multi-functional space, capturing the idea “there’s no place like home” while illustrating what home can look like to different groups. Designed assets included the fully digital conference platform, in-studio LED background wall, video, overlay graphics, transitions and more. By adjusting scale, proportion and depth, the design team created playful visuals that represented customers, team members and traditional branding elements. The online event reached a larger audience than previous in-person conferences, and allowed more franchise employees to be included which helped drive engagement and connection.

CREDITS:

GRAPHIC DESIGNERS: BRITTANY MAHÉ, HILARY KNOCK

MANAGER, GRAPHIC DESIGN: TESSA BRAUER

MANAGER, COPYWRITING: SARAH ROBINSON

DIRECTOR, COMMUNICATIONS: LINDSAY KILOH

EVENT MANAGER: ELENA PETKOV

FILMMAKER: DAVE MARTYN

CHIEF PURPOSE OFFICER: KERRIE SHAKESPEARE

DIRECTOR, O2E MARKETING: KATIE SCHAEFFERS

PRODUCTION PARTNER: ENCORE AUDIO VISUAL