Expanded from an in-person bootcamp event, this new annual conference for students and young professionals in engineering and geoscience includes industry leader presentations, resume reviews, practice interviews and networking events. Moved completely virtual due to the pandemic, objectives were pivoted to find new ways to reach the target audience through digital distribution of collateral and online advertising and social media. Five different designs focus on different specializations, applied across posters, print and digital ads, social media and a new online event platform. Campaign branding incorporates relatable imagery of target audiences looking ahead towards a brighter future with arrows pointing up and ahead. Transitioning to a virtual event allowed for stronger metrics from multiple sources, effectively reaching the target demographic and exceeding impressions and engagement achieved in the previous year. Elements from the campaign have been maintained and refreshed to create lasting brand continuity.

CREDITS:

ART DIRECTOR & DESIGNER: CHRISTINA BOROWIECKI

MARKETING & COPYWRITING: TOSIN GUOBADIA

SOCIAL MEDIA & COPYWRITING: NEVADA MCAUSLAN

WEB DESIGNER: BAILEY ANDERSON