Targeting both domestic (within Alberta) and international audiences, this awareness and community engagement campaign tells a story of resilience, resourcefulness and unity. By making emotional connections with audiences through storytelling, recruitment activities and strategic media placements, it offers a message of optimism and presents new opportunities for the future. To address the changing media landscape during the COVID-19 pandemic, the campaign prioritized digital channels over traditional media placements. Overall the campaign achieved over 10 MM impressions and successfully improved audience awareness of the college. 

CREDITS:

CREATIVE MANAGER: JOSH MCINERNEY RGD

SENIOR COMMUNICATIONS STRATEGIST: RICKY ZAYSHLEY

GRAPHIC DESIGNERS: JACQUIE FOSTER, BEAU RYAN

ANIMATOR: BEAU RYAN

CREATIVE SERVICE SPECIALIST: SCOTT GRAY

PRODUCTION DESIGNER: ARA SHIMOON

PHOTOGRAPHER: CHRIS BOLIN

VIDEOGRAPHER: JESSE KLEIN-WALLER

CAMPAIGN MARKETING SPECIALIST: LILIANA IVANKOVIC

COMMUNICATIONS MANAGER: PATRICIA BAILEY

MARKETING OPERATIONS SPECIALIST: CORRINA DECK