
Designed by Bow Valley College's In-House Team
Targeting both domestic (within Alberta) and international audiences, this awareness and community engagement campaign tells a story of resilience, resourcefulness and unity. By making emotional connections with audiences through storytelling, recruitment activities and strategic media placements, it offers a message of optimism and presents new opportunities for the future. To address the changing media landscape during the COVID-19 pandemic, the campaign prioritized digital channels over traditional media placements. Overall the campaign achieved over 10 MM impressions and successfully improved audience awareness of the college.
CREDITS:
CREATIVE MANAGER: JOSH MCINERNEY RGD
SENIOR COMMUNICATIONS STRATEGIST: RICKY ZAYSHLEY
GRAPHIC DESIGNERS: JACQUIE FOSTER, BEAU RYAN
ANIMATOR: BEAU RYAN
CREATIVE SERVICE SPECIALIST: SCOTT GRAY
PRODUCTION DESIGNER: ARA SHIMOON
PHOTOGRAPHER: CHRIS BOLIN
VIDEOGRAPHER: JESSE KLEIN-WALLER
CAMPAIGN MARKETING SPECIALIST: LILIANA IVANKOVIC
COMMUNICATIONS MANAGER: PATRICIA BAILEY
MARKETING OPERATIONS SPECIALIST: CORRINA DECK