Science World Brand Refresh

By Science World's In-House Team

 

“The logo design is simple and sophisticated, highlighting assets unique to Science World while communicating a sense of exploration and discovery through science through use of colour and shape. Their typographic choices ensured they were able to develop the brand with flexibility and consistency, and each execution of the brand has been done thoughtfully. Kudos to the Science World team on creating a visually impactful, energetic brand that is adaptable and attractive to a wide range of audiences.”

– Trinette Klein RGD, 2021 Judge

 

A brand refresh was required to align with Science World’s new strategic direction: to connect to a new generation of science lovers, ignite wonder and empower dreams for kids across BC. To reflect the playful, curiosity- driven in-building experience across all brand touchpoints, online and offline, the execution embodies the spirit of exploration and discovery. This was achieved through the use of a key colour the team dubbed ‘Bright Future Yellow’, supported by a broad secondary colour palette and a bold, friendly logo featuring the iconic dome building with a slight halo hinting at expansion beyond the dome. Photographic textures represent the various aspects of science, technology, art and math. Agency partner Denim & Steel took the lead on the new website design and development, which progressed concurrently with the brand refresh, allowing the in-house team to confirm cohesion across all brand touch-points throughout the process.

 

CREDITS:

VP OF MARKETING: TERESA VIRANI

CREATIVE DIRECTOR: JENNIFER COOK

BRAND DESIGNERS: KIRSTEN WHITNEY, MADELINE KOEBERLING, NIKKO DE GUZMAN, JEFF PORTER

WEB DESIGN AGENCY: DENIM & STEEL

PHOTOGRAPHERS: BRITNEY BERRNER, JACKIE DIVES