To engage the market about climate action in a dynamic way while also building brand awareness, the team created an interactive website and climate-focused thought leadership documents tailored to specific industries (Consumer Business, Financial Services, Energy Resources). These assets were used to build connections with clients and accelerate their climate action journeys, making Deloitte the trusted choice for achievable and actionable climate solutions. For a project that expanded from a single thought leadership document to a multi-pronged campaign, the team’s agile, nimble and decision-focused approach made it possible to hit the market in record time, with teaser spots achieving more than five times more views than typical firm content.

CREDITS:

CREATIVE DIRECTOR: MONIQUE AH-SUE

ART DIRECTOR: KEVIN CALAGUIRO

GRAPHIC DESIGNERS: ERICK CASTANEDA, JOANE YIP

COPYWRITER: ANDREW GALE

VIDEO PRODUCER: RICHARD LANTHIER