In preparation for the partial return to campus by students, staff, faculty and librarians for the Fall 2020 academic term, the University of Toronto required a cohesive and comprehensive signage system outlining all public health and safety measures. Initially intended to be a few signs used in high-traffic areas, the scope of this project expanded quickly in response to ever-evolving health and safety needs and government requirements. Signs included entry screening posters, instructions for use of stairwells / elevators / escalators, room capacity signage and directional indicators. To be effective, all signage had to be clear, consistent, direct and instantly recognizable as an official sign posted by the University. The team consulted with the University’s AODA Officer regarding type and icon contrast, signage contrast on different backgrounds and language usage to ensure accessibility. Over 82,500 signs were printed and displayed across University of Toronto’s three campuses, and 942 signs were downloaded for use by divisional / departmental partners.

CREDITS:

SENIOR GRAPHIC DESIGNER: KATHERINE CARNEY RGD

CREATIVE DIRECTOR: CHUCK CHAN

ART DIRECTOR: JOSE SILVEIRA

ACCOUNT MANAGER: RACHEL CHOCHINOV

WRITER: JASON IP

ICONOGRAPHY: THE NOUN PROJECT