In collaboration with Dr. Bonnie Henry, the Provincial Health Office of BC and Food Banks Canada, the team created a pollinator-friendly Cosmos flower seed blend with 100% of sales donated to local food banks. Design elements included photography, packaging, graphics and animations capturing three core messages: the importance of supporting local food banks, honouring frontline workers, and planting for pollinators. The Food Banks Canada logo is prominently displayed alongside a quote from Dr. Henry, describing the importance of supporting local food banks during the COVID-19 health crisis. Text used on the packet design plays on Dr. Henry’s catchphrase: “Bee Kind. Bee Calm. Bee Safe.” Over 25,000 packets have been sold with over $220,000 raised in support of Food Banks Canada. The Dr. Bonnie Henry Pollinator Blend has been featured in local and national news stories and led to a significant spike in website traffic following the announcement of the project.

CREDITS:

MARKETING MANAGER: ELIZABETH CLARK

DIGITAL MARKETING SPECIALIST: JASON TWETEN

GRAPHIC DESIGNER: UMA SHARDA

PHOTOGRAPHY & DESIGN: WE ARE THE NORTHERN MARKETING INC.