Powering the Future

Designed by Bruce Power's In-House Team

 

"The unconventional use of a 13.5-foot format invites the reader to really engage with the publication. This is compounded with gorgeous photography. There is no pressure to fill each page with text — the white space provides ample breathing room and allows the content to shine."

– UMAR SHAHZAD RGD, Judge

 

To tell the story of a vibrant, growing company through the eyes of its employees, a 13.5-foot accordion-style design was used to symbolize the vast future ahead. Offset printed on HannoArt – FSC Certified 100 lb. cover, then hand-assembled and spliced, the print format complements the wide perspective of the piece and ties the pages together. The annual report uses visuals to provide a comprehensive narrative addressing wider impacts within the company and also serves as a marketing tool and coffee table book for visitors.

 

CREDITS:

GRAPHIC DESIGNER: ERIN GRANDMAISON RGD

PHOTOGRAPHER: FRANCIS LOZADA

COPYWRITER: STEVE MCALLISTOR