This publication illustrates the unprecedented challenges the company faced during 2020 from the COVID-19 global health crisis and how they turned its innovative firepower into initiatives to help their local community. The report’s format draws attention to Bruce Power’s work with local residents, businesses, volunteers and companies. Work with the printer provided interesting solutions for finishes such as foil stamping, blind debossing, high build spot UV varnish and Smyth binding with exposed blue threads, in keeping with overall branding. The text is broken up into index cut signature steps and blocked into the three important areas: COVID-19 initiatives, company operations and the future of electricity. The publication was mailed out to staff working from home, business owners and community members to become a resource on how Bruce Power is responding to the pandemic at work, in their local communities and the province.

CREDITS:

GRAPHIC DESIGNER: ERIN GRANDMAISON RGD

PHOTOGRAPHER: FRANCIS LOZADA

COPYWRITER: STEVE MCALLISTOR