To capture the significance of TRIUMF’s operational capacity in a visually engaging and easy-to-understand information graphic, the design needed to incorporate intricate, highly technical information in a clear and concise way. Operating a cluster of radiation testing facilities under the label “PIF & NIF” (for Proton Irradiation Facilities and Neutron Irradiation Facilities), TRIUMF serves commercial clients such as aerospace firms, satellite companies, automotive manufacturers, and electronic parts manufacturers. Working closely with PIF & NIF researchers, the illustrator and art director established a clear format prioritizing the brand and the usability of the final asset. The final deliverable was produced for a large print display over the TRIUMF Tour Route and used for STEM outreach efforts. Digital versions were also created for use online and in screen displays and presentations. The asset’s availability in different formats has helped PIF & NIF promote their services and recruit collaborators.

CREDITS:

CREATIVE DIRECTOR: DIANA CASTANEDA RGD

ILLUSTRATOR: JANANI RAMESH

SCIENTIFIC WRITER: CAMILLE BÉLANGER-CHAMPAGNE

PRODUCTION: JESSE ABNEY