Toronto-based AI and machine-learning tech company Kira enables enterprises to easily find and use trusted information from their documents. Following a US$50 million funding round and recognition as one of the top 5 start-ups in Canada, the company required an evolved look to support upcoming growth. Kira’s in-house creative team collaborated with Jacknife Design to evolve the logo and brand story to better communicate the company’s overall mission: to shine light on important aspects of documents.

With the evolved logo, the in-house team built out a comprehensive brand system across internal and external touchpoints including sales and marketing materials and employee recruitment and experience. The new brand system incorporates the use of a new colour palette, engaging illustration, a new typography system and bold photography. Current clients are still able to recognize the company they know and trust, while the new brand look also opens up opportunities for recruiting new talent and onboarding new clients.

CREDITS:

CREATIVE DIRECTOR: KEVIN MORAN RGD

GRAPHIC DESIGNERS: LINH TRINH PROVISIONAL RGD, STEPHEN WHITE, JOANNE SON

WEB DESIGNER & DEVELOPER: RICHARD CHIN

MOTION DESIGNER: EDO CUALLO

PHOTOGRAPHER: JOANNE SON

ILLUSTRATORS: LINH TRINH PROVISIONAL RGD, ANTHONY MORELL, KEVIN MORAN RGD, JOANNE SON