SEISMIC Spring Mountain Festival had three key objectives: to drive resort visitations and overnight stays during the month of March; to get athletes to register for the events; and to drive website and social media traffic for SilverStar Mountain Resort. In achieving these objectives, the festival also needed to establish a standalone brand and appeal to a broader audience beyond sports enthusiasts to encompass the smaller festival events (art exhibitions, scavenger hunts, culinary events, etc.). A flexible palette of colours and patterns allowed for necessary flexibility while maintaining overall brand consistency. In addition to positive feedback from the staff and community members, the resort successfully increased overnight stays, reaching 94% occupancy over the 10 day festival period. A summer version of the festival is currently in the works, with buy-in from ski and bike brand partners based on the success of the spring event.

CREDITS:

GRAPHIC DESIGNER: LINDSAY PIHACH RGD

PHOTOGRAPHER: LIANNE VIAU

EVENTS MANAGER: PAUL KENWARD

MARKETING MANAGER: DOUG CHIMUK

MARKETING COORDINATOR: JAKI ATTERIDGE