Launch material was designed to draw attention to new internal tech support services available and drive employee engagement with a dropin space for learning and exploring new equipment. The “genius bar”- style experience offers in-person and digital workshops and seminars to provide more effective and efficient ways of working. The limited budget and quick timeline required creative thinking for wayfinding graphics to draw the attention of staff on site at the corporate office and positively impact their tech support experience. The project received positive feedback on the amount of buzz generated within the building and led to the creation of two more locations in other head offices. The technology improvements implemented through the TechZone have been instrumental for transitioning employees to work from home over the course of the pandemic and continues to be seen as a great success story throughout the organization.

CREDITS:

CREATIVE & DESIGN LEAD: SABRINA YOUNG RGD

SECONDARY DESIGNER: BILL TAMBORRO RGD

PRODUCTION COORDINATOR: TEENA BROWN