The Smart City Sandbox: Activating Urban Innovation

Designed by IBI Group's In-House Team

 

The Smart City Sandbox unites like-minded public- and private-sector partners to foster innovative new products and solutions focused on improving the quality of life in urban environments. The physical Sandbox located in Toronto brings together entrepreneurs, start-ups, influencers, and the tech ecosystem at-large with programming that fosters engagement and collaboration, offering opportunities for developing tangible new products and services. The COVID-19 pandemic prompted the creation of a dynamic virtual environment which offers community members unique opportunities to increase the profiles of their brands and access the latest smart city advances. The Sandbox brand identity is applied throughout its associated collateral and has been extended through membership outreach and application across programming and events. The Sandbox’s reputation as a physical-turned-virtual hub for urban innovation and collaboration continues to gain momentum with new partners and pilot projects.

 

CREDITS:

SMART CITY SANDBOX LEAD: RAHUL MEHRA

BRAND IDENTITY DESIGN: ROBYN GILLRIE, LINDEN LASERNA

BRAND MANAGEMENT: ROBYN GILLRIE

COMMUNICATIONS & PR: JULIA HARPER

CREATIVE DIRECTION/UX STRATEGY: ROBYN GILLRIE

EVENT ART DIRECTION & CONTENT CREATION: LINDEN LASERNA, RYAN MEGAFFIN, ROMAN DROBOT

EVENT MULTIMEDIA DESIGN: RYAN MEGAFFIN

EVENT COORDINATION: SARAH MCCLINTOOK

DESIGN TECHNOLOGY: DIGITAL TWIN DESIGN

VISUALIZATION & RENDERING: MATT CLEMENTSON

INTERIOR DESIGN (PHYSICAL SANDBOX SPACE): BARRY NATHAN & JANE JURANEK