The book cover for the memoir of Beverley McLachlin, former Chief Justice of the Canadian Supreme Court, needed to appeal to a younger, feminist audience while still looking distinguished and patriotic. The type-only design required strong font choice, size and colour to achieve a dynamic look. The cream background, red accents and black type create a sense of Canadian pride and anchor the design in a way that pops on the shelves. A serif font was chosen for the title and author name, but lower case was used to make it more approachable to the reader. The project was well received by the sales team and sold well into the market. The author was happy with the cover, and the book was also featured in a larger marketing campaign where the eye-catching design helped draw traffic to the publisher’s website, driving more sales.

CREDITS:

DESIGNER: SARA LOOS PROVISIONAL RGD

PHOTOGRAPHER: PAUL WEEKS, PAULWEEKS.COM