"This project was solid in it’s design and execution, with strong use of type and colour palette. It captures an emotional response with both the video and the animation. The video in particular really struck a chord with me with the vanishing women and the bold text of the stats coming in – it was a powerful visual."

— Cari Bird, Judge

Deloitte Global surveyed 5,000 working women across 10 countries about the impact of the COVID-19 pandemic and the state of gender equality in the workplace and found that women have been disproportionately impacted by the  pandemic and the economic downturn. Through custom illustration of the "She Conquers: Hero Image," integrated with brand guidelines, this project brings awareness to the challenges that women continue to face in the workplace and outlines tangible steps for organizations to improve culture, policies and communication around gender equality. The cohesive campaign included a report, landing page animation video and social media post images. The campaign received worldwide exposure with results that exceeded average views for Canadian campaigns. 

CREDITS:

DIRECTOR, HEAD OF AGENCY: DEBORAH PETERSON

CREATIVE DIRECTOR: MONIQUE AH-SUE

ASSOCIATE CREATIVE DIRECTOR: DONNA GRAFFI-SMITH RGD

LEAD DESIGNER: TRACY TAHARA

GRAPHIC DESIGNER: YUKA SEIRIKI

VIDEO PRODUCER: LANCE GODDARD

PROJECT MANAGER: NADIA BEJA 

SOUND MIX AND DESIGN: PETER YAKE (EXTERNAL)

ANIMATION: YOHO YUE (EXTERNAL)

ILLUSTRATION: THE BRAVE UNION (EXTERNAL)