Diego Casco RGD publishes Brand Development Guide
Strategic Branding 101 – A Creative Guide to Brand Strategy is a compilation of Diego Casco RGD's brand development process and thinking applied at CASCO Agency
Over the last decade, Diego has developed wide-ranging expertise in strategic branding. This guide is a compilation of the concepts, processes and knowledge Diego and his team apply to every brand development project. "Going through the process of writing a guide has helped me materialize the knowledge I have acquired and consistently apply to every brand development project we work on — this is how we add value!" he explains.
The guide outlines definitions and practical concepts around the idea of aligning creativity and design with business strategy to help clients achieve their business objectives.
The guide can be helpful to designers and business owners alike. “Through this guide we're sharing our knowledge. Thinking of re-inventing a brand? This guide can help you.” says Diego.  
This complimentary guide explores the definition of a brand, how a business can enhance its brand reputation, discusses the elements of a brand identity, the importance of brand touchpoints and more.
The guide is available for download here.