A booklet commissioned by the Canadian Pulp and Paper Association to celebrate the central role that Canada’s forests play in the economic growth and prosperity of the nation. The book provides an ideal opportunity to combine the formal presentation of technical information with illustrations that bring this rich and diverse environment to life.
This identity was designed for an official scientific research institute based in Georgetown, Ontario. Backed by the Ministry of the Environment, it produced reports on marine and environmental science, as part of the work to reduce water pollution and improve environmental protection regulations.
Brian Shelley founded Boa Design in 1977 having started his career at Art & Design Studios in Toronto, following his graduation from OCA.
In 1984, under Bill Davis’ leadership, the Government of Ontario tasked Nash & Nash with creating a corporate identity for a new environmental energy company called Endwaste. The enterprise, aimed at turning waste into energy, was a partnership of private industry and the provincial government.
With its environmental approach to waste, Endwaste based itself on the four Rs — Reuse, Reduce, Recover, and Recycle. With this as the base, the company's symbol was created by rotating 4 lower case Rs in 90º increments creating a graphic “spark of energy”. Green wasn’t so much of a term for such strategies in 1984, so instead, the corporate colour chosen was blue, which at the time, related to the Progressive Conservative government who were in power at that time. (They were known colloquially as ‘Big Blue’.)
Ted Larson, Logo, 1988
The Environmental Choice / Choix Environnemental logo (also known as the Canadian EcoLogo) is a scheme initially developed through the Canadian Federal Government. Its driving mission is a way for consumers to identify products and services that have been independently certified to meet strict environmental standards that reflect their entire life cycle — from manufacturing to disposal. This ultimately represents only the top 20% of products available on the market who are capable of achieving certification. It is North America’s oldest environmental standard and certification organization (and the second oldest in the world).
The logo was designed by Toronto-based graphic designer Ted Larson. His elegant, clever solution melds 3 peace doves, each with their wings spanning outwards, in flight together. Through careful consideration, the bird’s wing shapes form a maple leaf through their unified interaction. This winning solution manages to evoke a connection to nature, Canada, recycling and a love for our planet in one simple, beautiful composition.