"This is the story of a fictional small business owner, Alex Stapleton, who owns a branding and design agency but struggles to sell it. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable. First, teachability — focus on products and services that you can teach employees to deliver. Second, building value — avoid price wars by specializing in doing one thing better than anyone else. Third, repeatability — generate recurring revenue by engineering products that customers have to repurchase often."
By Sasha Constanza-Chock
Recommended by Lawrence Ly RGD, Service Designer at Healthcare Human Factors
"Our RGD 2SLGBTQIA Virtual Community started reading Design Justice by Sasha Constanza-Chock. The book explores the theory and practice of design justice, challenges conventional ways we design things and promotes how we can build a more inclusive world where many worlds co-exist. I’m drawn to the idea of how designers should become facilitators, where we work together with communities to re-distribute power and to recognize existing knowledge systems and lived experiences, especially from people who are marginalized or carry intersectional burdens. These ideas, and many more, are pushing me to become a more compassionate and engaging designer. I hope this book inspires you to examine our world more critically, as we continue to fight to protect queer rights, push for racial equity and prioritize health access for all people. Together, we can make a difference."
By Christine Porath
We all strive to create connections to feel a sense of belonging within our personal lives, design communities and workplaces. In this book, Christine Porath shares inspiring stories of how others foster, support and embrace community for the better. Whether you're part of a small two-person design team or work at a large global agency with thousands of employees, this book contains practical methods and tips to build and strengthen the concept of community for more meaningful experiences. With digestible chapters focus on the building blocks of shaping communities, Christine's perspective is fresh, thoughtful and her book is well worth the read!
By Ellen Lupton, Farah Kafei, Jennifer Tobias, Josh Halstead, Kaleena Sales, Leslie Xia, Valentina Vergara
Recommended by Laura Stein RGD, Chief Creative Officer at Bruce Mau Design
"Extra Bold is "a feminist, inclusive, anti-racist, non-binary field guide for graphic designers". Theory, history, biographies, interviews and an intro to working designer life from a diversity of perspectives all come together in a super-engaging format that is funny and resonant, even while they tackle big topics: "How do I come out at work?," "How do I identify misappropriation?," "Do I need to quit my job?". Riffs on classic maps and choose-your-own-adventure diagrams ("Am I mansplaining?"), comics and artifacts all somehow come together and keep us reading, looking and learning. I love that the contributors range from Tré Seals to Walt Whitman to Shira Inbar to Sojourner Truth. A book/zine/guide/manual for everyone."