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Keero Cricket Protein Noodles
By Ethan Woronko, Capilano University, North Vancouver, BC
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Scatterbox
By Katryna Yasinski, MacEwan University, Edmonton, AB
Award Sponsored by Shikatani Lacroix Design
Educator Support: Dominique Walker
Packaging for Scatterbox, a brand re-inventing cat litter market is designed keeping in mind the enigmatic personality of cats. The wordmark is adapted from a bold, stylized serif font Bely Display and given a cheekiness by adding whiskers to the crossbars on the t’s, which also creates the allusion of cat ears at the geometric points at the top. The print prominently features in the packaging captures the feeling experienced by cat owners — varied, unpredictable and fun. The brightness of the colours gives the packaging energy and verve, while analogous colour schemes keep the pattern feeling unified and under control. The prints for the three product variations were chosen to evoke the spirit of the product material. Since the product is made from natural and biodegradable ingredients, the icons and colour selections reinforce that message. The design is flexible to be adapted to a variety of applications.
Educator Support: Valery Goulet
Honourable Mentions:
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Prism Wine by Vanessa Beckmann Student RGD, University of The Fraser Valley, Abbotsford, BC
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Pukkaterra by Mia Canderan, Capilano University, North Vancouver, BC
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Fruit Boom by Sylvia Hu, OCAD University, Toronto, ON
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Tavolo Lungo Wine by Aleks Jones, Capilano University, North Vancouver, BC
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Pinkie Swear Ice Cream by Kathrin Teh, Capilano University, North Vancouver, BC
Judges
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Liz Boyer, Founder/Designer at Chalk, Montreal, QC
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Sherry Jang, Senior Designer at Carter Hales Design Lab, Vancouver, BC
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Ashley McCarthy RGD, Senior Graphic Designer at RouteThis, Hamilton, ON
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Gary Oakley, Creative Director at SLD, Toronto, ON
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Dave Watson, VP, Executive Creative Director, Design at Mosaic North America, Toronto, ON